Hello!

Design leader and strategic thinker with 12+ years shaping products, experiences, and brand direction for global performance and lifestyle brands including Arc’teryx, Rapha, Roots and Vivobarefoot. My background in industrial design and my experience across apparel, footwear, accessories, and innovation have led me to specialize in connecting consumer insights, cultural signals, and business objectives to create design strategies that guide teams and drive brand impact.

  • Innovation.

    I believe in pushing boundaries, exploring new technologies, and challenging conventional thinking to create revolutionary products.

  • Creative.

    I believe in harnessing imagination and originality to design products, services and experiences that not only meet technical requirements but also inspire and delight users.

  • Product.

    I aim to create products that stand the test of time. This entails meticulous attention to detail, rigorous testing, and continuous refinement to ensure that the final product exceeds expectations in terms of quality and performance.

  • Brand.

    Central to my philosophy is the belief that design plays a pivotal role in shaping brand identity. By crafting cohesive and compelling branding through product design, I help brands establish meaningful connections with their audience.